The last Saturday before Christmas is known as Super Saturday. It is a major day of revenue for American retailers.
The day marks the end of the Christmas shopping season which is believed to start on Black Friday which falls on the next day of Thanksgiving.
Christmas Super Saturday targets last-minute shoppers.
Typically the day is ridden with one-day sales in an effort to accrue more revenue than any other day in the Christmas and holiday season.
Just like on Black Friday, on this day also stores offer significant discounts and extend store hours in an attempt to attract customers and drive impulse buying. According to estimates it is said that some businesses do as much as 60 percent of their Christmas sales on this day.
Since the day is very close to the Christmas day, most of the buying on this day takes place offline by visiting retail stores.
Every year, major U.S. retail chains including Wal-Mart, Target, and Sears and many others offer Super Saturday sales, deals, and one-day-only specials, etc.
We at 1234Christmas.com wish all readers Happy Super Saturday 2018.