Christmas in July is an event which is unofficially celebrated as a holiday by people in many countries in the month of July.
It is especially popular among the young people. The event is greatly exploited as a marketing opportunity in the middle of the year to uplift the slack in the market situation.
A Christmas in July dinner usually includes Christmas Decorations Christmas Candles, colorful streamers, bonbons, Christmas hats and whistles.
There are many people who do not celebrate during this time and are reluctant to acknowledge the event in July. Even among those who mark this time, it is far less important than The Christmas in December.
The precise beginnings of the Christmas in July tradition is not very clear, although it is commonly believed that it actually started in Europe, as a way to celebrate Christmas in summer. In the southern hemisphere, winter falls in July. Therefore in countries such as Australia, New Zealand and South Africa in order to have Christmas with a winter feel Christmas in July events are undertaken. However, Christmas in December, the usual month, is a far more common practice, despite it being summer.
During the summer months in the northern hemisphere, the weather becomes increasingly warm and many people crave the coolness of winter. Amid the scorching summer months, people miss the gift giving, and holiday spirit of the Christmastime. Though it is not known when it started exactly, it is probably from the 80s that the festival began to be celebrated. The earliest Christmas celebrations in July saw people throwing parties that imitate the actual Christmas festivities in December. The celebrations also included other Christmas traditions like Santa Claus, ice cream and other cold foods, and gifts. It was held that celebrating in the warm season would ensure a strong, happy winter Christmas season.
The late July period provides few opportunities for merchandising, since it is typically after the peak of summer product sales in June and early July, but before the back to school shopping period begins in August. Therefore, to justify sales, shops will sometimes announce a Christmas in July sale.
Anyways we wish all readers Happy Christmas in July 2017 !!!